Esteban Cifuentes (toy designer and creator of FIST) and Michelle Alvarez (marketing and social media) reveal the path to building an original franchise in Colombia and then taking it to the global stage. From action figures to comics, animation, and video games, you will discover the challenges and strategies to consolidate intellectual property in the entertainment industry.
Saturday March 29, 2025 5:00pm - 6:00pm PDT
Room 213CD
